Thank You for Making SURCAR EUROPE 2025 the Global Stage for Car Body Innovation

Catch up on the top moments, insights, and bold ideas shaping the future of Car Body Painting & Finishing.

SURCAR EUROPEAN CONGRESS

International Conference on Automotive Body Finishing since 1964
2025 PROGRAMME

WHAT IS SURCAR CONGRESS?


SURCAR CONGRESS is the premier global event dedicated to the automotive paintshop and surface treatment industry. Bringing together 250+ key stakeholders, including industry experts, innovators, and decision-makers, it serves as a unique platform to exchange knowledge, explore innovations, and shape the future of automotive surface finishing.

At a time when sustainability, efficiency, and technological advancements are at the forefront of the automotive industry, SURCAR CONGRESS unites leading manufacturers, suppliers, and experts to address one fundamental question: How can we revolutionize surface treatments for tomorrow’s vehicles?
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VIDEO SHOWCASE SECTION

What Industry Leaders Said, Solved, and Shared
BYD – Chief Advisor Keynote Highlight

EVENT RECAP ARTICLE

"AUTOMOTIVE INDUSTRY – EUROPEAN MARKET" - BYD

EPISODE 1  (6:03 mins)  
European Automotive Market under pressure: BYD’s wake-up call echoes at SURCAR Europe congress

Electric mobility may be Europe’s chosen path, but Alfredo Altavilla warns the continent is cruising toward an “EV iceberg.” With infrastructure lagging and consumers unconvinced, he predicts the market could shrink to 9–10 million cars by 2035, far below today’s capacity. Altavilla’s message is stark: regulation is forcing a technology that customers haven’t yet chosen, and many legacy OEMs risk going the way of the Titanic.

Alfredo Altavilla, appointed Special Advisor for Europe last August by BYD Chairman Wong, took the floor at the special 60th anniversary of SURCAR Cannes, last Wednesday June 25th 2025 and addressed the automotive paint finishing engineering community on the future of automotive production in Europe.
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BEST OF 2025 SURCAR

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